From Rebecca's Desk: Price Increases for 2020

Posted by: Rebecca Atwood

Running a small business has made it essential for me to constantly learn. It’s one of the things I love most about it. While I started out with just a desire to make beautiful, personal pieces for your home, owning my own business has made me realize that I can have a bigger impact on my small corner of the world. To do that, and support my employees, it’s so important that we build a strong foundation.

Since we introduced our fabric line in 2014 and our wallpaper line in 2015, we haven’t increased our prices. As you can likely imagine, now, over 5 years later, our costs have increased. Because of that, we are increasing our prices for 2020.

The costs increase happened every year bit by bit—but we absorbed the prices each time and decreased our margins. This year I’ve been taking stock of our business and what we need for financial stability so that we can continue to grow, experiment, and create new and exciting products to inspire you.

We took a deep dive into our prices and looked at everything from the cost of the product from our partner mills, internal shipping costs, and warehousing to fulfillment and other fees that add up along the way. We reviewed these details carefully and also thought about our sampling costs for launching and keeping a design in the collection.

This important analysis has given us a lot to think about. It’s helped us see the reality of what each of our designs costs, opportunities to streamline our systems, and future design and price opportunities. Moving forward we’ll review these numbers each year so that any needed increases are smaller. I want you to know how important it is to me that we offer you a well-made, beautiful product, that is made in a way that you can feel good about. 

In some cases, the increase is significant, but that is because in those cases our costs have increased proportionately. We understand that this may have an impact on your projects, so we will honor our existing prices for open invoices paid by February 1, 2020.

I am always open to your feedback, and you can reach us with any questions or concerns. Your business is so important to me and we truly appreciate each order. I hope you have a wonderful holiday season.

-Rebecca



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