A Letter From Rebecca: Reflecting On 10 Years

Posted by Rebecca Atwood

March 25, 2013—the date I launched my first collection—feels almost like a lifetime ago. We became a team and evolved from a creative exploration with a loose plan into a thriving, dynamic business. We’ve focused that creativity to become more intentional, focused, and strong. We’ve decamped from Manhattan to Charleston. I have so many thoughts, but mostly this: Doesn’t life just go too fast?

When I started my line, dyeing fabric for pillows and making potato-stamp prints in my Brooklyn kitchen, I didn’t know what I wanted to do in many ways. I could hardly have expected everything we’ve accomplished together. I’ve met and worked with so many wonderful people, published two books, and seen my sketches take on lives of their own in countless beautiful installations. The creativity and imagination of you, our interior design community, inspires me every day.

Looking forward to our next 10 years, I want to lean into who we are and what we do best. For me, that means refining our vision of the living landscape and how we tell that story through our collections. It’s more than just a business philosophy; it’s what drives my art.

I’ve always been keenly interested in this concept, inspired by the work of artists like Andy Goldsworthy, poets like John O’Donohue, and mindfulness researchers like Ellen Langer. Simply put, a living landscape seeks harmony between our inner and outer worlds. Do you know the feeling you get when you see something out in the world that’s so beautiful it catches your eye and your breath? It’s like when my daughter spots a treasure on one of our walks that she just has to bring home like a leaf with a special pattern or a tree with feathery pink blooms. That’s the harmony I’m looking for. My designs are so often based on things I see in nature that resonate with something inside me, a part of my inner world. I paint or stamp or print those motifs so I can surround myself with that special feeling of recognition and fulfillment in my home, and give you the tools to recreate it in yours.

To do this authentically, I have to go back to landscape drawing. Back to oil painting. Back to just sitting outside, feeling the wet grass under my legs. The cool air. Misty rain wetting my face, making my hair feel wild. It’s alive. 

Let’s make time to look, feel, and observe.

Our patterns are meant to create a more idyllic, calm, and happy space to give you surroundings that visually calm your mind and body. I believe we all deserve to feel like we’re living in our favorite landscape. We can do that, room by room, together.

Thank you, Rebecca