Our designs begin even before the first brushstroke, in a lucid moment of wonder or inspiration. This moment might come from stepping outside, taking in the colors of the city at dusk, or noticing the rhythmic patterns in the tides or trees.

It may come from recognizing the qualities of the surrounding world: the resilience of a briar bush, the joyful shape of clovers, the soothing effect of a horizon line. Inspiration often emerges from a memory — the hues of a beloved landscape, the nostalgic print on a childhood tablecloth — or even just a feeling. Creation stems from what we crave in any given moment, or what we want to surround ourselves with: a sense of calm, a bolt of hope, the feeling of home.

Almost all of our designs originate in Rebecca’s sketchbook. Using watercolor, gouache, or simple pen and ink, Rebecca records the beauty she discovers in daily life, or simply makes gestural, meditative marks that often become the building blocks of her patterns. Though her days are packed with the various aspects of running a company, Rebecca is disciplined about setting aside time for art making. The sketchbook is a place for play, experimentation, and joy. Inside of it, the process becomes fluid. “Being in a flow can feel like diving into water,” Rebecca says. “You’re weightless, floating. You’re easeful. It’s calm.”

Thoughtfulness is another kind of artistry. Beyond the inspired beginnings, intentionality guides our process as we curate and craft each collection. We spend a great deal of time editing, selecting which patterns to produce out of hundreds of sketches and ideas. We allow our collections to evolve over time as we understand what resonates with our customers. It is this editorial experimentation that keeps the work fresh, nuanced and unique.

We take so much pleasure in details, down to the last mark or stitch. Rebecca handpaints our color standards, and our team samples them obsessively to get them just right. We pay attention to how an ink sits on top of a fabric or a dye soaks into it. We give an incredible amount of thought to how something feels — the texture of the embroidery, the thickness of the weave. These little things make all the difference, and we find joy in thinking about them. In fact, joy is a big part of our process — we seek it in our daily rituals, in our designs, and in the deepest part of ourselves.